Good Goods didn’t start in a boardroom. It started in a tiny jewellery store where I worked during uni, polishing rings, chatting to customers, and secretly realising that jewellery had this magical ability to change how someone felt in an instant.

Fast-forward a few years and I ended up in banking (wild plot twist, I know), but the jewellery obsession didn’t fade. So naturally, I did the most logical thing: I started buying diamonds from eBay… in Germany… and selling them in the Trading Post.

It was scrappy, chaotic and kinda dangerous but it was my first taste of building something of my own.

Then came the name. Good Goods was inspired by my daughter, who used to shuffle around in my high heels while I begged her not to because they were my 'good ones.' She’d look at me, grin, and say, 'good good!'

And honestly? That’s the heart of this brand.

Because Good Goods isn’t about saving things 'for good.'

It’s about wearing the joy now.

Our jewellery is designed to feel special without needing a special occasion. Bold statement rings, enamel pops, gemstones with personality, and pieces that make everyday moments feel a little more elevated, a little more joyful, and a lot more you.

From a uni jewellery counter, to eBay diamonds, to a pastel-soaked brand built on joy. Good Goods is your reminder that life is too short for dull accessories or waiting for 'good.'