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Gold Vermeil vs Gold Plated vs Solid Gold: The Honest Guide

Mar 21, 2026

Gold vermeil, gold plated and solid gold explained side by side, so you know exactly what you're paying for and what will last.

What Is Gold Vermeil? (And Is It Actually Worth It?)

Mar 12, 2026

Gold vermeil is real gold over sterling silver. Here's what it is, how it compares to gold plated, whether it tarnishes, and how to make it last.

Why I Started Good Goods

Mar 03, 2026

How a jewellery-obsessed uni student, a chaotic diamond side hustle and a toddler in high heels led to the creation of Good Goods — a brand built on colour, joy and wearing the good things now.