The short answer: Keep jewellery away from water, perfume and lotion, wipe it after wear, and store each piece separately. Those three habits do almost all the work. They keep gold vermeil, enamel and gemstone pieces looking new for years.
Keep it dry
Water, soap and chemicals are the fastest way to wear any gold finish. Take your jewellery off before showering, swimming or exercising.
It's a small habit that makes a big difference over time.
Perfume and lotion go on first
Spray perfume and rub in lotion before you put your jewellery on. The chemicals in both speed up wear on gold and dull gemstones.
Let everything dry, then add your pieces last.
Wipe after wearing
A quick wipe with a soft, dry cloth removes the oils and residue from a day's wear. It keeps the shine and stops build-up.
No special cleaner needed. Just a gentle cloth.
Store pieces separately
Jewellery scratches jewellery. Store each piece on its own, in a pouch or a lined box, so nothing knocks or rubs.
This matters most for enamel and gemstones, where the surface is part of the beauty.
What not to do
Skip harsh jewellery dips and abrasive cloths on vermeil. They can strip the gold layer. Gentle is always better.
Treated well, our 18k gold vermeil pieces keep their colour and shine for years. Browse the collection in bestsellers or shop all. Wear the joy.
Frequently asked questions
How do I keep my jewellery looking new?
Keep it dry, put perfume and lotion on first, wipe it after wear, and store each piece separately.
Can I shower with gold vermeil?
It's best not to. Water and soap speed up wear on any gold coating. Take it off first.
How do I clean gold vermeil jewellery?
Wipe it gently with a soft, dry cloth. Avoid harsh dips and abrasive cloths, which can strip the gold.
How should I store my jewellery?
Store each piece separately in a pouch or lined box so pieces don't scratch each other.